Whoever you are, wherever you ride, Shift has the gear to elevate your riding experience. Our four collections are designs to meet the demands of every type of rider and riding condition. Explore the Shift collections below to discover the label that suits you best.

The world's most advanced racewear

The Shift 3LUE label Collection is built for competing at the highest levels. Four years of development and testing have culminated in unmatched benefits across weight, fit, durability and moisture management.

Racewear focused on Ventilation and rider movement

Technical, race-ready gear with an unrivaled fit, undeniable style, and unbeatable value. 3LACK label is premium racewear designed for core riders.

The essentials in performance and functionality

The Shift WHIT3 Label Collection elevates expectations for quality, value and (most emphatically) style through simplistic innovations that give you more of what you need and less of what you don’t.

Off the track versatility, comfort

The RECON Collection gives you everything you need for a day on the trail, and the camp site after. With an easy fit, fresh graphics and comfortable fabrics, this collection keeps things loose, relaxed and fun.