FIND YOUR FIT

PURPOSEFUL DESIGN

THE WORLD’S MOST ADVANCED RACEWEAR

BLUE LABEL

Through five years of development, testing and refinement along the way, Blue Label jerseys and pants are the sport’s premier racewear and a favorite of our GEICO Honda team and Syndicate riders. Typically, moto gear is designed with a price point in mind which then creates constraints on features offered and the fabric chosen. In the case of Blue Label, the opposite was true. Design the ultimate advanced gear for the pinnacle of the sport and those that want to attain it.

BLUE LABEL FEATURES

JERSEY

Streamlined Cuff

Adding fabric for no reason is a waste. We use an invisible design for focus on riding.

Back Stretch Panel

Stretch in all the right places. Strategically placed for ease of movement on a bike.

RACE-READY TECH HIDING IN PLAIN SIGHT

BLACK LABEL

If you’re wondering what our GEICO Honda team and the Shift Syndicate wears when they aren’t rocking one of our Blue Label LE releases, it’s our Black Label gear sets which you’ll see throughout both the Supercross and outdoor season. As our premium racewear offering, its focus is on stretch and ventilation to provide the most free and breathable riding experience. Hiding within Shift’s trademark design style is a full suite of features across each pant and jersey that makes Black Label the choice for the tech savvy rider.

STYLE MEETS SIMPLICITY

WHITE LABEL

At Shift we hate the industry term “entry level gear.” Why? Because we take the same time developing and designing White Label as we do other labels in our lineup. No matter what price you may be shopping for gear, you want badass pants and jerseys that look rad, perform well and last long. Without sacrificing technical features and style, White Label gives you more of what you need and less of what you don’t. For this reason White Label continues to set the bar look and performance at its price tier.